Our conviction: all things considered, everybody wants to live more sustainably.
But that is not as easy as it sounds. For starters, most of the mainstream products are not OK!
Why, for almost every ‘mainstream’ product I buy, has the environment been polluted? Did a child in Asia, a farmer in Africa or an animal suffer?
How did we get this far with our agriculture industry? Live animals never seeing daylight?
Why are fast fashion shops such a blazing success? Fashion produced for those prices, worn off incredibly fast, and discarded without thought. How can that be?
Why is it that we ban environmentally unfriendly leather tanning practices, only to import leather and shoes from India, to whom we ‘outsourced’ these practices?
Also, for most products you may not even know that they are not OK!
Which clothing is ‘child labor’ free? Is your coffee, tea or chocolate free from suffering? Which shampoos and conditioners are free from harmful chemical additives and micro-plastics? What about palm oil?
In other words, when you want to live more sustainably, you’ll need to research all this stuff. This takes time, is a continuous effort and some sustainable products can be a little more expensive as well.
I want to live in a more sustainable way. But why can’t I see which products are OK? Why is it that time-consuming and complicated?