These are the ugly questions nobody likes to ask themselves...
Why is it... that for almost every cup of tea or coffee a farmer in Africa has suffered or a young child is working instead of going to school?
Why are fashion shops like Primark such huge successes? How can we tolerate the sweatshops and the child abuse that's needed to produce our 'fashion' (and to be clear: it's the entire industry that's guilty)?
How did we ever end up here with the "intensive livestock farming"? When does 'farming' turn into 'animal abuse'?
Why is it that we are polluting our water and our soil in such a massive way with chemicals, pesticides, insecticides, microplastics, etc.?
Now, let’s not fool ourselves, and be honest here for a second…
Those things are the most disgusting parts of our 21st century “capitalist society”...
Our “coping mechanism” is just to pretend they don’t exist…
But they do.
We’re like an ostrich with our head in the sand.
And it’s a crying shame.
Sweatshops employing 8-year-olds to produce our 'expensive' clothes… is not oké.
The way 'intensive livestock farming' has turned animal abuse into some sort of mainstream industry… is not oké.
Children that aren’t going to school because they need to help harvest our cocoa beans… is not oké.
Big corporate conglomerates flushing thousands of tonnes of toxic chemicals into the oceans… is not oké.
Coal-powered electricity when much better options are available… is not oké.
How do YOU feel about those things?
Good? Bad? Necessary evil?
I used to say “necessary evil” because it’s the easy way out. But I don’t want to settle for “necessary evil” anymore, because in all truth…
Those things are NOT necessary.
We choose to have these problems.
We choose to say “it’s ok…”
…as long as I don’t have to see it…
…as long as it happens in Bangladesh…
…as long as it’s our children’s problem, not ours…
And there we have it.
That’s the REAL problem:
We are the ones that let this happen
We are even —indirectly— supporting it.
Here’s when we support those problems…
Every time we turn a “blind eye”, something happens we’re not very proud of
Every time we make purchase, it’s a silent vote for “this is still acceptable”
Every time we buy a piece of clothing, without knowing how it’s produced
Every time we buy that pack of “volume discounted” chicken thighs
For every coal or nuclear reactor that’s still running
Every time we buy products we’re not sure of where they originate from, we might as well assume they’re from a place the producer doesn’t want us to know about.
We’re left in the dark.
Not that long ago, I was very involved in some of those industries… and not in a good way
I’ll tell you why that matters in a second.
I’ll tell you how I was — not that long ago — an active proponent of some of those things (because I worked as a manager in one of those industries where Profit is the only God we prayed for)
But for now…
It’s good to know I’m not some saint or anything like that.
I’m just a very “normal” guy, in all kinds of ways.
I’m not your crazy biologist-turned-activist uncle or hiding in bushes with my tinfoil hat to find the newest conspiracy theory.
I’m a father, a husband and an all-around “normal guy”...
I also just tried to do the best for my family, but it would turn out that exactly that would lead to my breakdown….
An encounter with my 8-yr-old daughter would change everything.
She’s at the age where she just started reading.
She wants to read everything she can get her hands on. It’s all equally exciting.
She came up to me in her pink new summer dress and asked…
“Daddy, what is Bangladesh?”
Bangladesh was a word she’d never heard of before.
Of course, she didn’t even know how to pronounce it.
It was stitched inside her dress… “Made in Bangladesh”
As a father, that puts you in a horrible situation…
That moment — with my daughter on my lap at the kitchen table — I realised something crucial, that would bring massive change…
I don’t want to support those practices anymore
How can I explain to my daughter that her dress is made in an impoverished country on the other side of the world… by a girl of her own age?
How can I explain that actually many of the toys she’s playing with are produced in Chinese factories, under similarly extreme environments?
How can I explain that the food she loves in her McDonalds “Happy Meal”, is the most gruesome stuff you can imagine, and anything but a happy meal…?
And the more you think about it, the more you realise how much of a grip those big corporates have on our lives.
How much they try to influence our personal moral values… all so we’ll let them pass with another profit-optimising product... at the cost of our environment, our animals, or our fellow human beings.
I realised something was really wrong, and I’d let this happen for way too long now…
My 'Values' were out of line with my 'Actions'
I don’t support any of those practices. I don’t want child labour to still exist in our time and age.
But it wasn’t until that dreadful “Made in Bangladesh” situation that I realised just how much we’re supporting those practices.
We’re the consumers.
We’re the buyers.
We’re the end-point of that production chain.
But we feel powerless.
We idolise guys like Elon Musk or some charities because they take a stance and change things… but we forget that we can make some change ourselves, too.
We forget just how much power we have… if we’d just choose to use it
We can change things.
We can say “this is no longer oké for me.”
We can buy other products.
We can take a stance on things.
… but often we don’t because it’s just too much of a hassle.
Because the truth is…
It’s a lot of work to figure out which chocolate you should buy, or which fashion brands are acceptable (answer: not many), or which banks are actually doing any good in the world with your money.
Those things are not easy to find.
It’s hard to compare which products are better or worse.
It’s practically a full-time job to figure out what you should buy, and what you shouldn’t.
So that’s where we are today.
The corporates have won.
We’ve given up.
But it didn’t sit well with me.
And that’s why we’re here.
Because we can change things…
I started a service to make that transition easy
A service that takes all the legwork out of the research process… so it’s easy to tell which products are good, and which ones you better not buy.
A service that educates you on easy and simple steps that you can take, to make a positive impact on the world.
A service that answers basic questions a “conscious consumer” could ask, such as…
How does my bank invest my money? (solar panel, or rather a new weapons factory?)
Which chocolate is produced in a fair and sustainable way?
Where can I buy clothing that is both stylish, but also good for the people that produce it and the environment?
Does it matter which products I use when I do the laundry (yes it does!), and which ones are the better ones to buy?
And many more of such questions, that could easily influence how you spend your money, your time, and your attention.
We’re building a service to regain control over what you’re buying…
So you can buy products that are aligned with your values
It helps you make better informed decisions about how to be a "conscious consumer"
You'd spend a full-time career finding out which products you should actually buy. But not anymore... because now we put in the leg work to find out which brands are good, and which are not (so you can just enjoy life).
We look at all the important criteria:
Low environmental impact
No animal abuse
Good conditions for farmers / producers
A stylish product
At a reasonable price
We negotiate discounts.
So the products that we recommend aren’t much more expensive than their ‘bad’ counterparts…. Because we know price is often a reason to pick the bad products
We share it all with you.
Primarily via email, so you’ll get our newest discoveries and findings in an easy-to-apply and simple format.
Our little project (we call it "Klooker") has taken off like a rocket…
Since our low-profile start in November 2016, we've had thousands of members joining…
And we gained more than 15.000 Facebook followers…
We’ve already been on national radio and been nominated for various prices for the best sustainable businesses / initiatives.
But most importantly… we have a wide group of people now that appreciate our research, recommendations and discounts…
… and use it to live a more sustainable and happier life.
I’m wondering… are you a change-maker, too?
If you've been nodding along, I think it's time you join your new Klooker family...
We make it easy for you to purchase the products you’re proud of: cool new startups, corporates that are doing a good job, and hip new concepts you’ve never even heard of before.
You'll help make the world a little happier, little brighter, little fairer.
In a very practical way.
All the products we promote are trying to make the world a little bit better.
They’re all working to make change happen.
But before you join, there’s one important thing you should know…
Klooker is cheap, but it's not Free… and I’ll tell you why that’s a good thing.
We believe in transparency when we do business. Because it’s our job to recommend products to you, it doesn’t feel right if we’d silently make a commission fee for every product that’s sold.
That’s what normal marketers would do, but it makes you biased. So we decided we’d charge all our members a small monthly fee, to cover our costs.
For less than a cup of coffee you get:
Unbiased opinions from a team of experts
Someone who takes care of all the tedious research, and does the legwork when it comes to checking sources, supply chains, and labels
Background stories on ethical or environmental issues surrounding a product and why our highlighted brands/retailers/products actually are tackling these issues
Continuous recommendations on how to make the right choices in your life that will lead to a better, brighter world
Discounts on the products you buy…. (since we don’t take a commission fee, we can pass the sales commission on to you, in the shape of a discount)
Now the question is…
>>> Do you like this idea?
Do others think it’s a good idea?
It seems so.
So far, we’ve had thousands of people join our paid subscription because they want to help change the world, little by little.
Here’s what some of them said…
Hi there, thnx for your posts. They opened my eyes to our way of living. I wasn't aware of it. And keep the nice discounts coming!
I've already convinced my two sisters to join, too! What a simple solution Klooker is. I get to know all these amazing products which I would not have found myself in a lifetime. Perfect.
I've purchased my first products (that you recommended) already and I love it!
I didn’t really get around to introducing myself properly. My name is Dennis, and I’m the founder of Klooker.
I would love to write here that I was an outspoken proponent of “doing good” from an early age, but unfortunately that’s not the case.
I slowly converted over the last year or so.
And then I started Klooker (and I’m loving it).
I want to thank you for listening to my… but the most important step is still ahead:
I want you to join me, so we can make an impact together…
Let’s do this…
Click on the buttons below to join Klooker.
To sum things up real quick (in case you skipped straight here)...
We believe small steps make big difference
If we’d all buy better products, the world would be a better place
But the hardest part is finding out which products to buy… so we’re taking all the legwork out of that
We charge a small fee for doing that because it keeps us independent (and allows us to grow much faster than a charity)
So far over 2,500 people have joined us, so you’re not the first one…