Don't we all want our world to be more fair, our economy more sustainable, and a world with less suffering and pain?
I believe that we're all intrinsically Good by nature...
... that we all want to keep the planet clean, and leave a legacy we're proud of...
... that we want to help to make the world a better place...
... that we want animals to suffer less, child labour to stop, and slavery to be ended...
Right now we're not doing as good as we could.
The way we treat our planet and environment today is unsustainable.
The way we treat animals and people in low-cost countries is simply disgusting
I don't think we want it to be that way, but it's the way it is right now.
Point(s) in case...
Why is it... that for almost every cup of tea or coffee a farmer in Africa has suffered or a young child is working instead of going to school?
Why are fashion shops like Primark such huge successes? How can we tolerate the sweatshops and the child abuse that's needed to produce our 'fashion' (and to be clear: it's the entire industry that's guilty)?
How did we ever end up here with the "intensive livestock farming"? When does 'farming' turn into 'animal abuse'?
Why is it that we are polluting our water and our soil in such a massive way with chemicals, pesticides, insecticides, microplastics, etc.?
Let's be clear about it...
None of us wants to buy these kind of products. They're forced upon us...
Sometimes you wouldn't even notice it.
Have you ever wondered:
- Which eggs are good?
- Which clothing brands are produced by child labour (Which ones are not)?
- Which chocolate is oké to buy?
Then you've probably realised, that telling apart the "good" and the "bad" is incredibly hard!
That got me thinking...
Why is it sheer impossible to tell the apart the "good" products from the ugly ones? Why do things get so endlessly complicated?
That's why we started Klooker: to dig into these industries for you, and figure out exactly which products and companies you can wholeheartedly support.... and which ones to better leave alone. And then to regularly update you about it, so you can buy only products you're proud of and happy about.
4x per month, we'll send you our newest finds — often accompanied by some welcoming discounts to make it easy on the purse.
Sweatshops employing 8-year-olds to produce our 'expensive' clothes… is not oké.
The way 'intensive livestock farming' has turned animal abuse into some sort of mainstream industry… is not oké.
Children that aren’t going to school because they need to help harvest our cocoa beans… is not oké.
Big corporate conglomerates flushing thousands of tonnes of toxic chemicals into the oceans… is not oké.
Coal-powered electricity when much better options are available… is not oké.
The only way how "small consumers" like us can change anything about this... is to simply stop buying these products, and let our money vote for better alternatives.
INSIGHT: We are the ones that let this happen!
We are even —indirectly— supporting it.
Here’s when we support those problems…
Every time we turn a “blind eye”, something happens we’re not very proud of
Every time we make purchase, it’s a silent vote for “this is still acceptable”
Every time we buy a piece of clothing, without knowing how it’s produced
Every time we buy that pack of “volume discounted” chicken thighs
For every coal or nuclear reactor that’s still running
Every time we buy products we’re not sure of where they originate from, we might as well assume they’re from a place the producer doesn’t want us to know about.
We’re left in the dark.
All of us are causing enormous harm to children. Here's my personal story, that changed everything...
An encounter with my 8-yr-old daughter would change everything.
She’s at the age where she just started reading.
She wants to read everything she can get her hands on. It’s all equally exciting.
She came up to me in her pink new summer dress and asked…
“Daddy, what is Bangladesh?”
Bangladesh was a word she’d never heard of before.
Of course, she didn’t even know how to pronounce it.
It was stitched inside her dress… “Made in Bangladesh”
As a father, that puts you in a horrible situation…
That moment — with my daughter on my lap at the kitchen table — I realised something crucial, that would bring massive change…
I don’t want to support those practices anymore
How can I explain to my daughter that her dress is made in an impoverished country on the other side of the world… by a girl of her own age?
How can I explain that actually many of the toys she’s playing with are produced in Chinese factories, under similarly extreme environments?
How can I explain that the food she loves in her McDonalds “Happy Meal”, is the most gruesome stuff you can imagine, and anything but a happy meal…?
And the more you think about it, the more you realise how much of a grip those big corporates have on our lives.
How much they try to influence our personal moral values… all so we’ll let them pass with another profit-optimising product... at the cost of our environment, our animals, or our fellow human beings.
I realised something was really wrong, and I’d let this happen for way too long now…