Klooker highlights ethical and sustainable products so that you can switch one step at a time to a more sustainable lifestyle.

This is a story about ingenuity and recycling, culminating in timeless and stylish bags. Do you want to skip this story and go directly to the discount? Click HERE.

Fighting the waste

There is every possibility that India has the highest recycling rate for polyethylene terephthalate or PET, a kind of plastic used to for manufacturing drinking water bottles and food containers.

Of the 900 kilo tonnes of PET made in India annually, 65% is recycled at registered facilities, 15% in the unorganised sector and 10% is reused at homes, states a yearlong study by scientists from Council of Scientific and Industrial Research (CSIR) - National Chemical Laboratory (NCL). The rest ends up in landfills.

The recycling rate for PET in Japan is 72.1%, 48.3% in Europe and 31% in the US. So India is ahead!

Regrettably, this is only half of the story.

India is still drowning in waste, just like much of the rest of the world. 



The problem in India is the amount of waste being produced.

But India -as seen with the PET waste- has become very inventive in reusing what is not being used anymore.  

And this is the case with all kinds of garbage.

Daisy and Ozric noticed this on their travels through India. And they decided that this ingenuity could be used in the UK as well. 

For their collection of bags.

And so they started 'What Daisy Did'!


Introducing What Daisy Did

Daisy and Ozric design and make ethical and sustainable fashion accessories from waste materials from various industries in both the UK and India.

They wanted to create handbags, backpacks, wallets & purses, travel bags, satchels and messengers that are stylish, unique, timeless and ethical!

Their bags are made from offcuts of leather and other materials that would otherwise end up in landfills, which makes it very sustainable.

'What Daisy Did' works closely with workers in India creating well-paid sustainable jobs, which they monitor themselves.  

Using offcuts means that every bag is different. Their bags that are trans-seasonal, they last a lifetime and challenge disposable fashion and bring industry back to the UK.

Committed to reducing waste and providing work opportunities for the UK’s homeless, the duo has teamed up with a charity that is close to their hearts. 

The Northampton Hope Centre to produce their Wayfarer Collection. 

These vegan bags are made by homeless and vulnerable people who are employed by the charity, which not only gets them off the streets but provides them with a new skillset.

The collection is made from surplus army materials, all sourced within 70 miles of the workshop.

What Daisy Did is a member of The British Association of Fairtrade Shops and Suppliers, the packaging that you will receive your order in is FSC certified and comes from an FSC certified supplier.

And they are partnered with The Woodland Trust to offset their carbon footprint.


In short, a company you can be proud of!


'What Daisy Did' and Klooker share the same ideals. That's why Klooker members get a 20% discount when using the discount code [code no longer valid]

How about that?!

P.s. do you want to help Klooker grow and improve? Then sign up for our Community, it will be open this summer.