Klooker enables you to live the good life ànd live in an ethical and sustainable way. 

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Looking good can be bad

Massive amounts of energy, water and other resources are needed to make clothes.

From the pesticides poured on cotton fields to the washes in which denim is dunked, making 1kg of fabric generates 23kg of greenhouse gases on average. 

More than half of the fastest-fashion items made are chucked away within a year of production. 

Cheap materials, such as polyester, are cheaper than natural ones. Recycling requires separating it out, and that is is difficult.

For one thing mechanical methods of recycling degrade fibres.

Shipping second-hand clothes off to countries in Africa and Asia is also not a solution, as they do not last.

And they end up in the environment as well.

So what to do?

Consuming less might be an answer. Patagonia encourages shoppers to buy only what they need, and helps to mend older items so they last longer.

Encouraging people to do more with fewer items of clothing would help the planet most quickly.

That's a good business practice that will never go out of style.

Fundamentals also has a good business practice. Why? Read further.



Simeon Bird is the founder of the clothing and lifestyle brand, Fundamentals. Fundamentals is a London based retailer and lifestyle blog focused on developing ethical and sustainable every day essentials at affordable prices.

"I had been doing a lot of work where I made products of quite a high standard for a billionaire. Like tracksuits that would cost thousands of pounds. A lot of the time it would be from big brands, and not necessarily should have cost anywhere near as much as it did.

Basically I wanted to make some monochrome clothes for myself. 

But then I thought I should probably make more than just clothes for me. So I made Fundamentals."

The first collection of products is a range of organic unisex every day casual wear made in the UK with a focus on comfort.

Fundamentals focuses on not only providing products for sustainable living but also content and ideas for a simple, balanced lifestyle.

And the cool thing is that Fundamentals has been awarded Ethical Accreditation membership.  

And they have a very high ethical accreditation score!

In short, Fundamentals that make you proud.


The introduction discount

Fundamentals also likes Klooker. So they give Klooker members a discount of 20% using the couponcode [code no longer valid]

Enjoy the simple and sustainable life!

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