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Looking good can be bad
Massive amounts of energy, water and other resources are needed to make clothes.
From the pesticides poured on cotton fields to the washes in which denim is dunked, making 1kg of fabric generates 23kg of greenhouse gases on average.
More than half of the fastest-fashion items made are chucked away within a year of production.
Cheap materials, such as polyester, are cheaper than natural ones. Recycling requires separating it out, and that is is difficult.
For one thing mechanical methods of recycling degrade fibres.
Shipping second-hand clothes off to countries in Africa and Asia is also not a solution, as they do not last.
And they end up in the environment as well.
So what to do?
Consuming less might be an answer. Patagonia encourages shoppers to buy only what they need, and helps to mend older items so they last longer.
Encouraging people to do more with fewer items of clothing would help the planet most quickly.
That's a good business practice that will never go out of style.
Fundamentals also has a good business practice. Why? Read further.