Klooker enables you to buy ethical and sustainable products, often with a nice discount.

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'Fast' fashion?

In fashion, new collections of clothing are introduced ever faster. That is Fast Fashion.

The result: more waste, more pollution and grim working conditions for those making our clothing...

But what are the characteristics of Fast Fashion?

1. the fashion industry wants you to feel 'out of trend' asap. 

Not so long ago we had spring/summer collections. Or autumn/winter collections. No more. We now have 'micro-seasons', preferably 52 per year. All with one purpose: selling clothing as often and as much as possible. 

According to Elizabeth Cline in her book Overdressed: The Shockingly High Cost of Cheap Fashion, fast-fashion is priced typically lower than the competition. They follow the business model of low quality - high volumes.  

Examples are Primark, Zara and H&M.


2. Fast fashion is designed to wear out asap

When you combine the 52 micro seasons with cheap clothing that wears out fast, what do you get? A business model that reinforces itself. 

Some clothing is even to cheap to bring back to the store when it is not as expected..

And most of our clothing ends up in landfills.

Where al the synthetic materials and chemical additions cause environmental issues. 


3. Child labour. 

Child labour is a reality in the fashion industry. And although step by step measures have been taken to root it out, it remains an issue.

The fashion industry cannot and/or will not rule out that her products are completely child labour free.

For example, beads and sequins attached on fast fashion clothing are often a sign that child labour is used, as in Asia the machines that can do this are too expensive to invest in. 

So whole families, including children, are working on this at home, according to fashion expert Lucy Siegle in her book, To Die For: Is Fashion Wearing Out the World?

P.s., just a note: did you know that Zara founder Amancio Ortega is the second richest man on the earth with an estimated net worth of $85.5 billion...


So now that we know that Fast Fashion is not OK, what can we do about it?

Use Slow Fashion. Like the clothing from Cambridge Baby.


Cambridge baby

It all began when Helen realised what a great material wool is for baby clothing. It's cuddly and warm, and it doesn't absorb liquids as cotton does, so babies do not get wet each time something unforeseen happens. 


Helen found how difficult it was to get hold of them in the UK and there for she started a business - Cambridge Baby.

With her husband Nick helping out they started to grow their business and look for ethical and organical materials for their baby and child clothing. 

And they now have adult underwear and baselayers in organic cotton, wool and silk as well.

All their woollen clothing suppliers are enthusiastic, family-run businesses who design and produce in a single location.

All their organic cotton suppliers are actively trying to make the world a better place and have certifications like GOTS or similar ones.

They have quite list of brands they work with now. And all of them want to make this world a better place. 

In short, baby and child clothing you can be proud of!


The discount

Cambridge baby and Klooker share the same values. That is why Cambridge baby gives Klooker members an introduction discount of 10% when the coupon code [code no longer valid] is used at their checkout. 

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