Klooker highlights ethical and sustainable products so that you can switch one step at a time to a more sustainable lifestyle.

What about shampoo?

Shampoo and conditioners nowadays are used extensively. Without noticing too much where it comes from or what's in it.

There are only a few companies that dominate this market. 

Procter & Gamble has Head & Shoulders, Pantène and Herbal Essences. Unilever produces Sunsilk, Suave, Andrélon and Timotei. L'Oreal Group has Garnier, L'Oreal and Redken. And Colgate-Palmolive produces.. Palmolive. 

These are the top players.

And when you realise that market leader Procter & Gamble produces more than half a billion plastic bottles of shampoo in Europe alone, well it makes you a little sad..

Because most of these plastic bottles still end up in landfills.

Procter & Gamble has now taken the initiative to produce in 2018 25% of her plastic shampoo bottles from recycled plastic

And that is a good first step. Hopefully, more will come, because this is rally needed. 

Now, what is in shampoo?

The most important ingrediënt is water.

But there is more. In 'regular' shampoo a lot of chemicals are added. Parabens and/or formaldehyde (to increase shelf life), sulphates (for foam effects), phthalates and other polymers (to make it thicker), and there still is a lot more, check it HERE.

Why are these chemicals added? Because a lot of people think that a thick shampoo or a shampoo smelling like lemon works better. But often this is not the case, it's more psychological.

The most worrying thing is that there seem to be health risks related to these substances. For example, a lot of studies indicate that phthalates harms our health.

Phthalates are widely connected to breast cancer, obese and asthma.

Which shampoos are 'OK' and which aren't?

Practically all the shampoos of the big brands mentioned earlier can better be avoided, as they still add a lot of chemicals to their shampoos.

You might end up making your own shampoo, see HERE for example.

But if you don't want all that hassle, and you want to use a good shampoo without chemical additives, you could check these brands as well.

  • Yes To
  • Weleda
  • Urtekram
  • Dr. Hauschka
  • Faith in nature
  • Lush Solid shampoo
  • O'right 
  • Aubrey Organics
  • Neal's Yard Remedies
  • Fushi

We highlight in this post Lush Solid Shampoo. It's without any packaging and they have a good story, with an innovative product. A story worth telling!


Introducing Lush

Lush was founded by Mark Constantine, a trichologist and Liz Weir, a beauty therapist. They met in a hair and beauty salon in Poole, England.

They sold their first company to The Body Shop, after which they started Lush.

Lush produces creams, soaps, shampoos, shower gels, lotions, moisturisers, scrubs, masks and other cosmetics for the face, hair, and body using only vegetarian or vegan recipes.

Lush products often contain fruits and vegetables such as grapefruit juice, vanilla beans, avocado butter, rosemary oil, fresh papaya and coconut. 

Lush tests their products on human volunteers before they are sold to the public.

So they are against animal testing, they promote ethical buying and they want to their packaging to be recyclable.

And they support direct actionanimal rights operations including Sea Shepherd, a group that works to protect whales, seals, and other aquatic animals. Lush has also been a supporter of antitax avoidance grouping UKuncut.

So they are quite vocal. And we totally support them!

In short, a company you can be proud of!


We contacted Lush and we asked them to join us and arrange a discount. They would have liked to, but that is regrettably not in line with their policy. 

But because they have such a good story and specifically their shampoo bars are really great (good and no harmful ingredients + lasts longer use than a plastic bottle shampoo + no packaging), we feel it's important and for a good cause to highlight them anyway. 

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