We believe that everyone would love to buy products that have a heart for the world...

We can all agree that our current patterns of consumption are completely broken.

As Tyler Burden --of "Fight Club" famously -- puts it: 

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need."

But the thing is... Fight Club is from 1999.
That's 18 years ago, and very little has changed.

So I'm wondering...

Why is it so incredibly god-damn hard to live a good and fulfilling life... while also being mindful of what we do and what we consume?

  • Why is it... that for almost every purchase I make a farmer in India has suffered, or a young child in Bangladesh is working instead of going to school, or an animal gets to live an abusive life?
  • How did we ever end up here with the "intensive livestock farming? When does 'farming' turn into 'animal abuse'?
  • How can it be... that fashion shops like Primark are such huge successes? How can we tolerate the sweatshops and child abuse that's needed to produce 'fashion' (and to be clear: it's the entire industry that's guilty)?
  • Why is it... that we almost never know where products actually come from, and how they have been made?

I think none of this is in line with our personal moral values.
It's disgusting. It just doesn't make any sense.

If you'd explain to an 8-year-old how our economic system works... you would probably be disgusted by your own explanation


Of course, you don't want to buy those unsustainable, bad products. You're forced into buying them (sometimes without even knowing). 

Which eggs are actually good? Which clothing is not produced in a sweatshop by practically a toddler? Which chocolate is still oké?

How did we end up in this world where we can't tell the difference between a well-produced product, and the morally 'rotten apples'?

More important yet: how do we get out of this?

That's the exact idea that got us into building Klooker: we do all the legwork of tedious research with products that are actually sustainable, fair and good... and 6-8x per month we send you an easy update with our newest finds. Often we can even negotiate sweet discounts on our recommended products.

All Klooker products need to meet 3 criteria:

  1. Premium quality, and reasonable prices.
  2. 100% sustainable and 'good' production
  3. Well-designed / fashionable. Something you'd be happy to own.

This is Klooker in a nutshell...

  • Great deals on great products,

  • 6-8x per month, via email...

  • Always inspiring. Often with encouraging discounts  

  • Always all the info you need to make a decision...

  • So you can live a more mindful & honest life


Discover amazing, sustainable products that fit who you are.... and are produced with a heart for the world.


Still being disgusted with myself and my conversation with my daughter... I decided to do a little bit of research..

I didn't want to purchase such awful products anymore. I didn't want to be the silent supporter of child labour (even if it's on the other end of the world).

I wanted to know for myself which products are “ok” and which aren’t.

Of course "ok" is not an easy definition.

But there are a few things that make a "really ok" product, to me:

  1. It must be 100% produced with a heart for the world (no animal abuse, slavery, or other things that you wouldn't support if it happened in your backyard)
  2. It must be a tasteful, well-designed product
  3. Priced at a reasonable range
Those are my 3 'laws' that I stick with because it makes sense to me. It lets me buy products that are in line with the person I want to be, and the philosophy I try to live by.

That’s why I’m doing that research. It started just for myself... but later on, I realised I am not the only one.

So I learn and write about the back stories of the products I find, and then show you which ones are ethical and sustainable.

That’s the basic concept of Klooker... 


The Solution:

Some of the sustainable shops with whom Klooker is partnering.

Some of the sustainable shops with whom Klooker is partnering.

1. INVESTIGATE: We seek out brands and products that match our values, to save you time doing so


2. INFORM: We email our discoveries (along with their back stories) to you, so you know you can be proud of these products when you buy them


3. NEGOTIATE DISCOUNTS: We always reach out to the brands & companies we love... and actively try to get better prices for Klooker users. Very often we can get you discounted prices  ;-)


Best part: you get all of this conveniently in your inbox, 6-8x per month.



These are the '3 laws of Klooker:' 

  1. top quality for a fair price 

  2. honest and sustainable production

  3. An eye for design. An excellent product.


If products don't fit those criteria, I won't buy it, and neither should you. Also: I don't want 'fluffy' green projects. It has to be both stylish and sustainable. 

Our mission: to make honest and sustainable products mainstream as fast as possible!

Our mission: to make honest and sustainable products mainstream as fast as possible!

Hey, I'm Dennis... 

'I worked in large energy companies for most of my life (!). Their business model in those years was always the same: more energy sold => more profit => more CO2 & pollution. I didn't like the last part, but I didn't do anything with it.

When I started my e-commerce startup, I got more aware about sustainability. My daughters asked tough questions as well.  'Made in Bangladesh' was the last drop in the bucket. On top of that Trump got elected with his anti-climate change and pro-coal message.

I got out of that schizophrenic situation where I knew I contributed to ruining our world, but I didn't act on it. I had to put my money where my mouth was. So I changed direction for myself and my company. That's how Klooker came to be.' 

Time for action: if we want to change things, we'll have to change things ourselves...


If you've read this site until this point, it's time for action for you as well. We both know what the problem is and what to do about it. 

We'll have to change things ourselves if we want any change at all: 

With Klooker, we are taking matters into our hands. You and me. Together. With the rest of the Klooker community, we make change happen every day.

In order to make the world greener and more beautiful, we have to start with small steps. 

But every small step counts.

And just like the butterfly... a small step can result into giant leaps forward.

Because every penny you spend makes a little difference... 





Bad news: I am about to tell you that Klooker costs money (oh shit!)...

And why this is a good thing...


Here's why Klooker costs money

Klooker wants to generate impact asap. Lowering prices on sustainable products will have a huge impact. It will increase the willingness of people to buy and try those products.

How can we lower prices? Normally, Klooker would get a fee from a retailer for bringing in new consumers. That's called an "affiliate model", where we act as a salesman for those companies...

But I don't want to sell to you, and then take a commission. I want to ask these retailers to use that commission fee...  and use it as a discount for our members.

It's better for our members: purchasing good products gets easier & cheaper for them. 

In this way, we help make sustainable products more affordable.

Klooker is thus on purpose not being paid by retailers and needs to find another way to cover her costs. That's why we're asking a small membership fee.

We've made it such... that it's affordable for almost everyone.


What does Klooker cost?

We offer Klooker in 3 different subscription forms (monthly, every 6 months, every 12 months). 

The average price of a subscription is less than the price of a cup of coffee a month: only £1.67.


In this way, Klooker can offer you her service with the attractive discounts ànd she can remain independent.

We use the subscription fee to cover our expenses (product research, website, writing emails, customer support etc.) and keep growing our community to generate a bigger impact✌🏻.

Isn't that a simple and beautiful idea?


Together we create a better world. Read how other people rave about Klooker...


This is a wonderful idea Dennis. I totally like this 'grass roots' initiative. The topics you're covering are great. 

I wouldn't call myself a 'front runner' in sustainability, but this is making it easy for me to contribute... 


I've already convinced my two sisters to join, too! What a simple solution Klooker is. I get to know all these amazing products which I would not have found myself in a lifetime. Perfect. 

I've purchased my first products (that you recommended) already and I am loving it! 


Hi there, thnx for your posts. They opened my eyes on our way of living. I wasn't aware of it. And keep the nice discounts coming!

Isn't that nice to hear? 

Since our low profile start mid-November 2016, we've had thousands of members join, and gained more than 13.000 Facebook followers. 

That feels good!

Wouldn't it be nice if we all - every day- could make better choices for a better world? 


Still on the fence about joining?

See below for Frequently Asked Questions


How does Klooker check whether products are truly sustainable? 

There is a lot of information out there on products and sustainability. Examples are Rank a Brand, Questionmark, ethical consumer.org, Fairtrade, etc. Going through them all, with their slightly different points of view, is quite time-consuming. We take all that hassle away for you. We compile all the information, and we summarise the main points for you. So you can save time. 


How come I never heard from Klooker before?

We just started in the UK. We are already up and running in the Netherlands since our low profile start mid-November 2016.

Probably you'll see us more often in the coming months!


How many other people are joining?

Since our start in The Netherlands, we signed up thousands of members and gain more than 13.000 Facebook followers. In the UK we just started and we already have our first group of British members!

As a result our impact & leverage grows exponentially, which is a good thing for all of us!


What does Klooker mean? 

Klooker as a name can be traced back to the old germanic 'klook', which means 'wise' or 'smart'. In short, a name covering our basics! 


Can I trust Klooker? 

Once in a while, we get an email asking us whether Klooker is 'legit'. It is an understandable question, as Klooker just opened shop.  

Klooker is a reliable 'normal' company. We have already partnered with many leading sustainable shops in The Netherlands and a few in the UK. The more, the merrier!

You can always reach us via +44 7520 636997 or a direct message on Facebook in Klooker UK.

Klooker is registered and based in Enschede, The Netherlands, with the chamber of commerce number 62546252.


Why is Klooker not for free? 

Good question!

Klooker wants to make honest and sustainable products mainstream asap. Getting retailers to lower their pricing will contribute a lot. Everyone likes lower prices (especially the Dutch, but maybe you too!).

The best way to do so is to avoid commission fees from retailers, and instead to ask them to apply those fees for discounts for Klooker members. So prices can often be substantially lowered.

If we wouldn't charge you, we would need to get paid by the retailer, but then we weaken the incentive for our members to start trying a sustainable product.

And we lose impact.

That said: prices are reasonable. A cup of coffee per month. We feel that this should be affordable for almost all consumers. Very transparent, very fair. 

How is my subscription fee going to spend?

We are a social enterprise. We use the fees in two ways: 1. to cover our expenses (which it doesn't yet fully do, by the way 😉) and 2. to grow the Klooker community. 

The faster we grow, the more of an impact we generate. That's the ultimate goal of Klooker as an initiative. 

(Btw... do you want to help Klooker grow? Then share us on Facebook, via email or talk about us with your friends, family and colleagues. That will contribute a lot!)

Who is the founder of Klooker?

Hi, I am Dennis Kamst. I am the owner and founder of Klooker. I am a father, entrepreneur, IT director, poet and a lover of life! Nice to see you here!

I am supported by a small team to help Klooker grow.


Can I easily cancel my subscription? 

Yes, you can (but we'll miss you 😩)...

When you send a mail to cancel@klooker.co.uk, your subscription stops immediately.

That's all it takes.


Can I first try Klooker before subscribing?

We don't offer a 'free trial' right now (because it's a bit complicated for a small company like Klooker)

What you could do... is subscribe AND send Klooker an email on cancel@klooker.co.uk stating that you want to stop the subscription. Then after the period you paid for, your subscription ends and you can decide whether to get a new one or not.


Can I recommend a product myself? 

Yes you can!

We are working hard to create a Klooker community, so you can contact other Klooker members and exchange ideas, tips etc. But also to recommend products. When you have become a member, you are able to join the Klooker UK Community.

You can also send us an email to info@klooker.co.uk with your tips and ideas. That also helps!

I like Klooker, but I cannot afford it. What now? 

We offer Klooker for a price we believe is affordable to almost all. Right now, that's the best we can do. 

What you could do... is skip one cup of coffee per month! That would already be enough.


How can I contribute to Klooker?

Do you like Klooker and do you want to help us? The easiest way is to become a member and invite your friends, family or colleagues to become members as well. This helps us in several ways: 

  • You are making the Klooker community grow. We gain strength, so we jointly get more impact. 
  • You'll help us cover our costs. Without that we will fade away...
  • In the end, your buying behaviour makes the difference!  The more "good" products you buy... the more you help the world.  



Did you join already?

Sign up for Klooker straight away!


Pieter Moorman rounded.png
I do want to live more sustainable, but I don’t want to spend all that time investigating stuff. Klooker helps me out. And I didn’t know how many sustainable products you can already get! I’m looking forward to their next mailings.
— Liz
I really like the emails. And the discount coupons are great. This is a nice way to get to know new products and brands!
— Kimberley
I am a vegetarian for more than 15 years and I live quite sustainable already. But I am always looking for ways to make my life more hassle free. And Klooker helps me out!
— Peter



Basic subscription


Most economical


= £1.67 / month

45% discount!

                   = £1.50 / month

                     50% cheaper

Klooker is a bit rebellious. Klooker costs you a cup of coffee a month. Something most social companies wouldn't dare to ask.

But we do. Because in return we can arrange that retailers offer you attractive discounts on their sustainable products, using the fee those retailers otherwise would have paid us.

In this way, you have a bigger incentive to start trying these products. And that generates more impact!