Yesterday my daughter asked “Daddy, what does Made in Bangladesh mean?” 


She is old enough to read now. 

As a father, I had a total meltdown...  a crisis.

How do I explain to my daughter that her dress is made in a country on the other side of the world for probably less than a pound, by a girl of her own age? 

How can you explain that? The whole idea of that dress is just disgusting... and not a world that I want to support.



As a father, I was put in a situation where I had to make a terrible, impossible choice ...

Option A - Lie to my own daughter (and to myself)

Option B - Search for the truth


I'm sure you've had to make similar choices. Your whole worldview and the ideas that you stand for... they just come crashing down.

In the end for me there only was one answer... to deal with the uncomfortable truth.

Because it's not a matter of this summer dress alone. Things run much deeper. It is about virtually every product that we buy... 

This is the result of our current economic system. I don't know how you feel about this... but I'm disgusted when I think about this.  What about you?

This is the result of our current economic system. I don't know how you feel about this... but I'm disgusted when I think about this. What about you?


This is the problem...

  • Why is it that for almost every purchase I make an animal has suffered, or a child in India gets beaten up, or a farmer in Africa slaves away in some insane, cruel environment?
  • Why are a staggering 50 billion (!!) animals mechanically squeezed into far too small spaces in industrial livestock farming machines all over the world, suffering cruelty day-in-day-out?
  • Why are shops such as Primark such raving successes? Do you think such low prices can be oké? Do you think production conditions are a big concern for them? And if we're on it...   why are luxurious, international fashion brands still using the same sweatshops, often with child labour?
  • Why is it that we just can't deal with the catastrophic environmental impact we have on our oceans, our forests, our fresh water supplies, the air we breathe... 
    We're all just bystanders, doing nothing!


We are -- as a society -- completely addicted to consumption, fracked oil and deceptive marketing techniques.

To put it plainly: we are in a Mad Max style race to absolutely destroy and obliterate your beautiful planet, as fast as we possibly can.

Now for the really sad part... 

Even when you're aware of what's happening...  it's nearly impossible to actually do something about it...



We're all powerless bystanders... Because through the distracting fog of marketing claims, we have no idea which products are the real 'good products' and which ones are utterly disgusting... 



After this conversation with my daughter...  I decided to put my money where my mouth is. Time for action. 

I'm guilty of looking the other way for far too long. 

In the end that's what I took away from it: if we want a breakthrough, we can't wait for the government or big companies to do anything about it... They don't care.

We'll have to bring change ourselves... 

The best I can hope for... is that I can persuade you to join me, if this is important enough for you.

Because the planet, 50 billion animals, more than a handful of Bangladeshi children, and your own sanity are at stake.

Below I'll tell you exactly what Klooker is and how you can use it to help recreate a world you can be proud of to live in.



Discover amazing, sustainable products that fit who you are.... and are produced with a heart for the world.


While I was still disgusted about myself and my conversation with my daughter... I decided it's time to do a little bit of research.

I didn't want to purchase such aweful products anymore. I didn't want to be the silent supporter of child labour (even if it's on the other end of the world).

I wanted to know for myself which products are “good” and which aren’t.

Of course "good" is not an easy definition.

It get complicated really fast...

But there are a few things that make a "good" product, to me:

  1. It must be 100% produced with a heart for the world (no animal abuse, slavery, or other things that you wouldn't support if it happened in your backyard)
  2. It must be a tasteful, well-designed product
  3. Priced at a reasonable price point
Those are my 3 'laws' that I stick with, because it makes sense to me. It lets me buy products that are in line with the person I want to be, and the philosophy I try to live by.

That’s why I’m doing that research. Because I primarily want to help myself... but also because I know I'm not the only one.

So I learn and write about the back stories of the products I find, and then show you which ones are ethical and sustainable.

That’s the basic concept of Klooker... 


The Solution:

Some of the sustainable shops Klooker is partnering with.

Some of the sustainable shops Klooker is partnering with.

1. INVESTIGATE: We seek out brands and products that match our values, to save you time doing so


2. INFORM: We email our discoveries (along with their back stories) to you, so you know you can be proud of these products when you buy them


3. NEGOTIATE DISCOUNTS: We always reach out to the brands & companies we love... and actively negotiate about getting better prices for Klooker users.  Very often we can get you discounted prices  ;-)


Best part: you get all of this conveniently in your inbox, 6-8x per month.



These are the '3 laws of Klooker:' 

  1. top quality for a fair price 

  2. honest and sustainable production

  3. An eye for design. A nice product.


If products don't fit those criteria I wouldn't buy it, and neither should you. Also: I don't want 'fluffy' green projects. It has to be both stylish and sustainable. 

Our mission: to make honest and sustainable products mainstream as fast as possible!

Our mission: to make honest and sustainable products mainstream as fast as possible!

Hey, I'm Dennis... 

'I worked in large energy companies for most of my life (!). Their business model in those years was always the same: more energy sold => more profit => more CO2 & polution. I didn't like the last part, but I didn't actually do anything with it.

When I started my own e-commerce startup, I got more aware about sustainability. My daughters asked tough questions as well.  'Made in Bangladesh' was the last drip in the bucket. On top of that Trump got elected with his anti-climate change and pro-coal message.

I got out of that schizophrenic situation where I knew I contributed to ruining our world, but I didn't act on it. I had to put my money where my mouth was. So I changed direction for myself and my company. That's how Klooker came to be.' 

Time for action: if we want to change things, we'll have to do it ourselves...


If you've been reading all the way here... it's time for action for you as well. We both know what the problem is and what to do about it. 

We'll have to change things ourselves, if we want any change at all: 

With Klooker, we are taking matters into our own hands. You and me. Together. With the rest of the Klooker community we make change happen every day.

In order to make the world greener and more beautiful, we have to start with small steps. 

But every small step counts.

And just like the butterfly... many small steps makes can result into giant leaps forward.

Because every penny you spend, makes a little difference... 





Bad news: I am about to tell you that Klooker actually costs money (oh shit!)...

And why this is a good thing...


Here's why Klooker costs money

Klooker wants to generate impact asap. Lowering prices on sustainable products will have a big impact. Because more people will tend to buy and try those products.

How can we lower prices? Normally, Klooker would get a fee from a retailer for bringing in new consumers. That's called an "affiliate model", where we act as a salesman for those companies...

But I don't want to sell to you, and then take a commission. I want to ask these retailers to use that commission fee...  and use it as a discount for our members.

It's better for our members: purchasing good products gets easier & cheaper for them. 

In this way, we help make sustainable products more affordable.

Since we are not being paid by retailers, Klooker needs another way to cover costs. That's why we're asking a small membership fee.

We've made it such... that it's affordable for almost everyone.


Wat does Klooker cost?

We offer Klooker in 3 different subscription forms (monthly, every 6 months, every 12 months). 

The average price of a subscription is less then the price of a cup of coffee a month: only £1.67.

In this way, Klooker can offer you her service with the attractive discounts ànd remain independent.

We use the subscription fee to cover our expenses (product research, website, writing emails, customer support etc.) and keep growing our community to generate a bigger impact✌🏻.

Isn't that a simple and beautiful idea?


Together we create a better world. Read how other people rave about Klooker...


This is a wonderful idea Dennis. I really like this 'grass roots' initiative. The topics you're covering are great. 

I wouldn't call myself a 'front runner' in sustainability, but this is making it easy for me to contribute... 


I've already convinced my two sisters to join, too! What a simple solution Klooker is. I get to know all these amazing products which I would not have found myself in a lifetime. Perfect. 

I've purchased my first products (that you recommended) already and I am really loving it! 


Hi there, thnx for your posts. They really opened my eyes on our way of living. I really wasn't aware of it. And keep the nice discounts coming!

Isn't that nice to hear? 

Since our low profile start mid november 2016, we've had thousands of members join, and gained more than 13.000 Facebook followers. 

That feels good!

Wouldn't it be nice if we all - every day- could make better choices for a better world? 


Still on the fence about joining?

See below for Frequently Asked Questions


How does Klooker check whether products are truly sustainable? 

There is a lot of information out there on products and sustainability. Examples are Rank a Brand, Questionmark, ethical, fairtrade etc. Going through them all, with their slightly different points of view, is quite time consuming. We take all that hassle away for you. We compile all the information, and we summarise the main points for you. So you can save time. 


How come I never heard from Klooker before?

We just started in the UK. We are already up and running in the Netherlands since our low profile start mid november 2016.

Probably you'll see us more often in the coming months!


How many other people are joining?

Since our start in The Netherlands we signed up thousands of members and gain more than 13.000 Facebook followers. In the UK we just opened shop and we already have our first group of British members!

As a result our impact & leverage grows exponentially, which is a good thing for all of us!


What does Klooker mean? 

Klooker is derived of the old-germanic 'klook', which means 'wise' or 'smart'. In short, a name covering our basics! 


Can I trust Klooker? 

Once in a while we get an email asking us whether Klooker is 'legit'. This is an understandable question, as Klooker just opened shop.  

Klooker is a reliable 'normal' company. We have already partnered with many leading sustainable shops in The Netherlands and a few in the UK. The more, the merrier!

You can always reach us via +44 7520 636997 or via a direct message on Facebook in Klooker UK.

Klooker is registered and based in Enschede, The Netherlands, with chamber of commerce number 62546252.


Why is Klooker not for free? 

Good question!

Klooker wants to make honest and sustainable products mainstream asap. Getting retailers to lower their pricing will contribute a lot. Everyone likes lower prices (especially the Dutch, but maybe you, too!).

The best way to do so, is to avoid commission fees from retailers, and instead to ask them to apply those fees for discounts for Klooker members. So prices can often be substantially lowered.

If we wouldn't charge you, we would need to get paid by the retailer, but then we weaken the incentive for our members to start trying a sustainable product.

And we loose impact.

That said: prices are reasonable. A cup of coffee per month. We feel that this should be affordable for almost all consumers. Very transparant, very fair. 

How is my subscription fee going to be spend?

We are a social enterprise. We use the fees in two ways: 1. to cover our expenses (which it doesn't yet fully do, by the way 😉) and 2. to grow the Klooker community. 

The faster we grow, the more of an impact we generate. That's the ultimate goal of Klooker as an initiative. 

(Btw... do you want to help Klooker grow? Then share us on Facebook, via email or talk about us with your friends, family and colleagues. That will contribute a lot!)

Who is the founder of Klooker?

Hi, I am Dennis Kamst. I am the owner and founder of Klooker. I am a father, entrepreneur, IT director, poet and a lover of life! Nice to see you here!

I am supported by a small team to help Klooker grow.


Can I easily cancel my subscription? 

Yes you can (but we'll miss you 😩)...

When you send a mail to, your subscription will be stopped immediately.

That's all it takes.


Can I first try Klooker before subscribing?

We don't offer a 'free trial' right now (because it's a bit complicated for a small company like Klooker)

What you could do... is subscribe AND send Klooker an email on stating that you want to stop the subscription. Then after the time period you paid for, your subscription ends and you can decide whether to get a new one or not.


Can I recommend a product myself? 

Yes you can!

We are working hard to create a Klooker community, so you can contact other Klooker members and exchange ideas, tips etc. But also to recommend products. When you have become a member, you are able to join the Klooker UK Community.

You can also send us an email to with your tips and ideas. That also helps!

I like Klooker, but I cannot afford it. What now? 

We offer Klooker for a price we believe is affordable to almost all. Right now, that's the best we can do. 

What you could do... is skip one cup of coffee per month! That would already be enough.


How can I contribute to Klooker?

Do you like Klooker and do you want to help us? The easiest way is to become a member, and invite your friends, family or colleagues to become members as well. This helps us in several ways: 

  • You are making the Klooker community grow. We gain strength, so we jointly get more impact. 
  • You'll help us cover our costs. Without that we will fade away...
  • In the end, your buying behaviour makes the difference!  The more "good" products you buy... the more you help the world.  



Did you join already?

Sign up for Klooker straight away!


Pieter Moorman rounded.png
I do want to live more sustainable, but I don’t want to spend all that time investigating stuff. Klooker helps me out. And I didn’t know how many sustainable products you can already get! I’m looking forward to their next mailings.
— Liz
I really like the emails. And the discount coupons are great. This is a nice way to get to know new products and brands!
— Kimberley
I am a vegetarian for more than 15 years and I live quite sustainable already. But I am always looking for ways to make my life more hassle free. And Klooker helps me out!
— Peter



Basic subscription


Most economical


      = £2.50 + £0.50 VAT

= £8.32 + £1.67 VAT

45% discount

                   = £14.99 + £3.00 VAT

                   50% cheaper!

Klooker is a bit rebellious. Klooker is costing you a cup of coffee a month. Something most social companies wouldn't dare to ask.

But we do, because in return we are able to arrange that retailers offer you attractive discount offers on their sustainable products (using the fee those retailers otherwise would have paid us).

So you have a bigger incentive to start trying these products. And that generates more impact!