Yesterday my daughter asked “Daddy, what does Made in Bangladesh mean?”
She is old enough to read now.
As a father, I had a total meltdown... a crisis.
How do I explain to my daughter that her dress is made in a country on the other side of the world for probably less than a pound, by a girl of her own age?
How can you explain that? The whole idea of that dress is just disgusting... and not a world that I want to support.
As a father, I was put in a situation where I had to make a terrible, impossible choice ...
Option A - Lie to my own daughter (and to myself)
Option B - Search for the truth
I'm sure you've had to make similar choices. Your whole worldview and the ideas that you stand for... they just come crashing down.
In the end for me there only was one answer... to deal with the uncomfortable truth.
Because it's not a matter of this summer dress alone. Things run much deeper. It is about virtually every product that we buy...
This is the problem...
- Why is it that for almost every purchase I make an animal has suffered, or a child in India gets beaten up, or a farmer in Africa slaves away in some insane, cruel environment?
- Why are a staggering 50 billion (!!) animals mechanically squeezed into far too small spaces in industrial livestock farming machines all over the world, suffering cruelty day-in-day-out?
- Why are shops such as Primark such raving successes? Do you think such low prices can be oké? Do you think production conditions are a big concern for them? And if we're on it... why are luxurious, international fashion brands still using the same sweatshops, often with child labour?
- Why is it that we just can't deal with the catastrophic environmental impact we have on our oceans, our forests, our fresh water supplies, the air we breathe...
We're all just bystanders, doing nothing!
We are -- as a society -- completely addicted to consumption, fracked oil and deceptive marketing techniques.
To put it plainly: we are in a Mad Max style race to absolutely destroy and obliterate your beautiful planet, as fast as we possibly can.
Now for the really sad part...
Even when you're aware of what's happening... it's nearly impossible to actually do something about it...
We're all powerless bystanders... Because through the distracting fog of marketing claims, we have no idea which products are the real 'good products' and which ones are utterly disgusting...
After this conversation with my daughter... I decided to put my money where my mouth is. Time for action.
I'm guilty of looking the other way for far too long.
In the end that's what I took away from it: if we want a breakthrough, we can't wait for the government or big companies to do anything about it... They don't care.
We'll have to bring change ourselves...
The best I can hope for... is that I can persuade you to join me, if this is important enough for you.
Because the planet, 50 billion animals, more than a handful of Bangladeshi children, and your own sanity are at stake.
Below I'll tell you exactly what Klooker is and how you can use it to help recreate a world you can be proud of to live in.