Klooker is here to independently support you in your quest to replace 'regular' products by ethical, sustainable ones.

Interested in our story on perfumes and aftershaves (by our Klookerite Alex Cuschieri), please continue reading. All bold and italic words are links with background information. 

Perfumery is big business

Walking through almost any airport, enticing, vibrant, visually and usually sexually appealing posters are lit up by blindingly bright white light and pleasant smells perforate the air surrounding the perfume section at duty free.

One could mistake it for real gold with the industry expected to top $72Billion in 2018

There is an estimated 95% gross profit to be made on a bottle of a nice smelling liquid and around 97% of the money that fragrance companies spend on their products is spent on advertising and packaging.

This means only around 3% actually gets spent on the liquid inside the bottle.

But what exactly is in the smelly stuff that we soak into our skin?

Well usually a concerning concoction of some of the 3,100 stock chemicals the fragrance industry have at their disposal. All of which they are permitted to hide ('trade secret' protected) despite some being potentially hazardous and harmful. 

There has been a surge in the use of these synthetic chemicals as companies move away from less ethical and sustainable practices associated with natural scents.

Such as the slaughter of animals to use the musk from the glands as fragrance, slavery within vanilla pod farming and forests being depleted for sandalwood.

Most perfumes contain a lot of chemicals, some of which are potentially harmful.

Most perfumes contain a lot of chemicals, some of which are potentially harmful.

So let’s look a little more in depth at these lovely smelling synthetics...

Some of them contain toxic-petroleum and coal derived chemicals that are proven to be harmful.

There are very loose guidelines on these synthetic fragrances even though they have been linked to hormonal and reproductive disruption in the body.

There have even been reports of levels of synthetic musk found in sediment and fish within the lakes of North America.

There are however safer synthetics and essential oils that still smell great, and more importantly pose fewer risks to your health or the environment.

However, these are more expensive to source, so inevitably the large companies are not in any rush to join us on this one!

So until they prioritise spending more on ingredients to safeguard our health over spending on some sexy, seductive, semi naked celeb, be mindful of what you may be spraying onto the largest organ of your body.


So, what brands (not) to buy

The following premium perfume brands you could better avoid using (source EWG.org): Coco Chanel, Giorgio Armani, Old Spice,  Calvin Klein, Victoria's Secret, Abercrombie & Fitch, Axe Bodyspray, Dolce & Gabbana.

When you are interested in using perfumes of aftershaves without harmful chemical additives, check out the list below (source EWG's Skindeep and Ecocert)

  • Paco Rabanne Invictus

  • Joop!

  • Gianni Versace

  • Bulldog

  • L'Occitane

  • Abahna

  • Liz Earle

  • Melvita

  • Acorelle

  • Kuumba

  • Sharini Parfums Naturels

  • Organic Glam

  • Aveda

  • Pacifica

  • Florame

This list will grow when we find more of them to ad.

If you are buying a gift for Valentine’s, or have a Valentine’s Day date and want to smell great, we love Dolma Perfumes who offer paraben-free, vegan perfumes, free from palm oil.

Or check out the perfume section of The Ethical Superstore. You can still enjoy Voucher code [code no longer valid] up until the end of February. You receive £5 off when you spend £30 or more.

Smell a little sweeter this year with an ethical alternative, you know it makes scents. 



p.s. in case you were wondering, Klooker is NOT paid by the ethical companies and brands we highlight. We are paid by our members alone, as we value our independence.